A Common Language must be established to advance branding and communications. PUBLIC has isolated the core elements of brand perception and developed a diagnostic model that gives brands unprecedented understanding of how they are viewed in the marketplace. It is rigorous, consistent, and insightful.
PANIC is the future of branding; the crossroads of data-driven insights and benchmarking tools which give communicators the foundation to build transformative media strategies and tactics.
PANIC Brand Metrics work for any brand at any level. Every PANIC evaluation begins with a detailed discovery process and organized discussion with top executives.
Once completed, PANIC insights can be employed to develop strategies, hone tactics and create an objective benchmark for long-term goals.
Comprehensive brand consultation, independent discovery research and competitive analysis, all conducted by experienced brand experts.
Gives brands a nuanced understanding of strength and weakness in the marketplace, with guidance for initial branding strategies.
PANIC insights are compiled and distilled into effective strategy and tactics for both short and long communications goals. Data analysis, including consumer and industry surveys, are employed on a case-by-case basis.
PANIC will provide periodic evaluations, using the PANIC elements as benchmarks for evaluating the brand's changing perception.
All services mentioned above, plus a full, data-driven analysis of brand perception in the marketplace.
Using a full suite of consumer and web analytics, PANIC will provide real-time understanding of brand perception, while serving as a brand advisor for any contingency.
Branding and communications need a common language every bit as much as economics. I have integrated the PANIC model into my own course because it quickly and easily cuts to the core of any brand and elevates the concept of brand-focused media relations to an objective pursuit, alongside sales & marketing goals.
PANIC Brand Metrics was developed by PUBLIC New York City, a media relations and brand identity agency, which has provides tailor strategies for the world's top brands, including Qatar Airways, Zurich Financial Services, Petrossian Caviar and the SETI Institute.
PUBLIC's understanding of brand made us relevant in the US market and amongst US media. We see the impact of their work every day, on the bottom line.